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mrive3127 mrive3127
wrote...
Posts: 509
Rep: 8 0
5 years ago
The danger with cause-related marketing is that it can backfire if cynical consumers question the link between the product and the cause and see the firm as self-serving and exploitive.

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Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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wrote...
5 years ago
true
mrive3127 Author
wrote...
5 years ago
Appreciate the effort, thank you!
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