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List the four major functions of communication and explain why each is important in an organization.
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Understanding and Managing Organizational Behavior
Edition: 6th
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The four major functions of communication are providing knowledge, motivating organizational members, controlling and coordinating individual efforts, and expressing feelings and emotions.

Providing knowledge is important for helping organizational members understand the performance requirements of a job, the decisions made on organizational issues, the socialization process for new organizational members, and the changes made to jobs.

Motivating organizational members is important for an organization to achieve its goals. Managers need to understand the outcomes that their employees desire and how the employees are doing on meeting goals. Employees need to understand what the manager believes they are capable of doing and what the organizational goals are.

Controlling and coordinating individual efforts is important to ensure workers perform their jobs in an acceptable manner. Groups and organizations regularly communicate information to workers about roles, rules, and norms. Communication also helps identify inadequately performing organizational members and avoids duplication of efforts.

Expressing feelings and emotions is important for helping organizational members understand each other and be better able to work together to achieve organizational goals.
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