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2 months ago
Define the principle of "information richness" and list and explain the four categories of information richness discussed. What factors must be balanced in selecting which category to use?
Textbook 
Understanding and Managing Organizational Behavior
Edition: 6th
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Information richness is the amount of information a communication medium can carry and the extent to which the communication medium enables the sender and receivers to reach a common understanding. The four categories of information richness are as follows: face-to-face, electronically transmitted verbal, personally addressed written, and impersonal written communication.

Face-to-face communication allows the sender and receiver to hear and see each other's body
language.
Verbal communication electronically transmitted includes telephone conversations, which allow
the sender and receiver to hear words and tone of voice but not see each other's body language. Voice mail and answering machines are also in this category.
Personally addressed written communication includes letters, memos, and e-mail, which allows
the sender and receiver to personally address and target communication to each other but does not permit transmittal of tone of voice or body language.
Impersonal written communication (such as company reports or memoranda to a large
audience) allows transfer of information but it does not facilitate feedback.

To select the correct communication medium, organizations must balance the degree of information richness with the amount of time it takes to use each communication medium and the need for documentation, or a paper trail.
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