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A week ago
What is persuasive communication and how is it used?
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Understanding and Managing Organizational Behavior
Edition: 6th
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Persuasive communication is an attempt by one person or group to transmit and share information with another person or group in order to get them to accept, agree with, follow, or otherwise achieve the objective the communicator desires. Persuasive communication is often needed in situations in which one party lacks the power to direct the other party as he or she wishes. Moreover, employees who work in a group often wish to influence their coworkers to follow their ideas. Since they have no legitimate power over their coworkers, they will need to persuade them. Even employees who have expert or referent power need to know how to communicate persuasively.
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