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2 months ago
Briefly discuss the importance of credibility as a characteristic of the sender in the model of persuasive communication.
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Understanding and Managing Organizational Behavior
Edition: 6th
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2 months ago
Messages are always more persuasive when they are sent from those whom the receivers perceive as being credible. Leaders are credible because thy have legitimate power. Moral integrity (honesty) and emotional intelligence (empathy) can also produce credibility.
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2 months ago
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