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elbthwtkns01 elbthwtkns01
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4 years ago
Briefly discuss the importance of credibility as a characteristic of the sender in the model of persuasive communication.
Textbook 
Understanding and Managing Organizational Behavior

Understanding and Managing Organizational Behavior


Edition: 6th
Authors:
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4 years ago
Messages are always more persuasive when they are sent from those whom the receivers perceive as being credible. Leaders are credible because thy have legitimate power. Moral integrity (honesty) and emotional intelligence (empathy) can also produce credibility.
elbthwtkns01 Author
wrote...
4 years ago
Thanks for your help!
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