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shayeshaye00 shayeshaye00
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4 years ago
Why are approach-approach conflicts likely to create more cognitive dissonance than approach-avoidance conflicts?

▸ Approach-approach conflicts result when both alternatives are positive. The selection of one requires the rejection of another, which creates a need for a cognitive explanation of why one positive choice was not selected.

▸ Approach-avoidance conflicts create inertia, thus past habits are employed without the need to resolve the cognitive inconsistencies.

▸ Approach-approach conflicts are very confusing to resolve intellectually, but approach-avoidance conflicts are typically simply resolved through behavioral aspects of reinforcement learning.

▸ Approach-avoidance conflicts result when the positive alternative simply overwhelms the negative, thus no cognitive dissonance exists under the condition.
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Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being


Edition: 12th
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GparkerGparker
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4 years ago
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shayeshaye00 Author
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4 years ago
Good timing, thanks!
bioc
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Yesterday
Thanks
Liarec
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2 hours ago
Helped a lot
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