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msouthern msouthern
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Posts: 481
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4 years ago
The local Harley-Davidson motorcycle outlet has special events on Saturday mornings that involve vintage bikes exhibitions and free goods. Some people travel more than 100 miles on their Harleys to be there almost every Saturday. The motorcycle outlet's marketing approach is successful because Harley-Davidson has become a ________ product.

▸ fuzzy

▸ LOHAS

▸ cult

▸ consumer-generated
Textbook 
Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being


Edition: 12th
Author:
Read 98 times
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4 years ago
cult
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