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What is source credibility and does source credibility affect attitude change?

nyounger

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4 years ago

What is source credibility and does source credibility affect attitude change?

What is source credibility and does source credibility affect attitude change?

Textbook

Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being

Edition: 12^th

Author: Solomon

Read 122 times

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nyounger Author

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