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Posts: 150
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2 weeks ago
Do sex-related ads work?

▸ Overall, the use of a strong sexual appeal is not very well received.

▸ There is no data to answer the question.

▸ Strong sexual appeals consistently outperform all other types of appeal.

▸ Sexual images are most effective when they attempt to "trick" the consumer into paying attention.
Source  Download
Consumer Behavior: Buying, Having, and Being
Edition: 12th
Author:
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wrote...
2 weeks ago
Overall, the use of a strong sexual appeal is not very well received.
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