× Didn't find what you were looking for? Ask a question
Top Posters
Since Sunday
g
3
3
2
J
2
p
2
m
2
h
2
s
2
r
2
d
2
l
2
a
2
New Topic  
violin13 violin13
wrote...
Posts: 466
Rep: 6 0
4 years ago
Do sex-related ads work?

▸ Overall, the use of a strong sexual appeal is not very well received.

▸ There is no data to answer the question.

▸ Strong sexual appeals consistently outperform all other types of appeal.

▸ Sexual images are most effective when they attempt to "trick" the consumer into paying attention.
Textbook 
Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being


Edition: 12th
Author:
Read 106 times
1 Reply

Related Topics

Replies
wrote...
4 years ago
Overall, the use of a strong sexual appeal is not very well received.
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  1124 People Browsing
 149 Signed Up Today
Related Images
  
 309
  
 276
  
 331
Your Opinion
Who will win the 2024 president election?
Votes: 3
Closes: November 4

Previous poll results: Who's your favorite biologist?