Emphasizing the negative consequences that may occur unless a consumer changes behavior is called ________.

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Emphasizing the negative consequences that may occur unless a consumer changes behavior is called ________.

Emphasizing the negative consequences that may occur unless a consumer changes behavior is called ________.

▸ a rational appeal

▸ comparative marketing

▸ social marketing

▸ a fear appeal

Textbook

Consumer Behavior: Buying, Having, and Being

Edition: 12^th

Author: Solomon

Read 125 times

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