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A company wants to persuade a customer to buy its products. If the consumer has a high degree of involvement with products that are sold by the company, what route to persuasion will the company most likely take?

▸ A circular route

▸ A parallel route

▸ A peripheral route

▸ A central route
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Consumer Behavior: Buying, Having, and Being
Edition: 12th
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A central route
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