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regina nana regina nana
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Posts: 353
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4 months ago
A company wants to persuade a customer to buy its products. If the consumer has a high degree of involvement with products that are sold by the company, what route to persuasion will the company most likely take?

▸ A circular route

▸ A parallel route

▸ A peripheral route

▸ A central route
Textbook 

Consumer Behavior: Buying, Having, and Being


Edition: 12th
Author:
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christinaalexchristinaalex
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4 months ago
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A central route
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