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regina nana regina nana
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4 years ago
A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in ________ decision making?

▸ affective

▸ habitual

▸ limited

▸ cognitive
Textbook 
Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being


Edition: 12th
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kamronetkamronet
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4 years ago
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regina n. Author
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#2
4 years ago
Helps a lot... Now I'm ready for my quiz
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