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2 weeks ago
List and explain the five types of perceived risk.
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Consumer Behavior: Buying, Having, and Being
Edition: 12th
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2 weeks ago
Monetary risk—risk capital consists of money and property
Functional risk—does the product work
Physical risk—consists of physical vision, health, and vitality
Social risk—consists of self-esteem and self-image
Psychological risk—consist of affiliations and status
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