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A week ago
What is an evoked set?
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Consumer Behavior: Buying, Having, and Being
Edition: 12th
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Posts: 165
A week ago
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The evoked set consists of all those product alternatives actively considered by the consumer during his/her choice process. It is composed of products already in memory (the retrieval set) as well as those prominently displayed in the retail environment.
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A week ago
Exactly what I needed for my project, TYSM
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