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avinash0312 avinash0312
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Posts: 326
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4 months ago
What is an evoked set?
Textbook 

Consumer Behavior: Buying, Having, and Being


Edition: 12th
Author:
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brigettelearnbrigettelearn
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Posts: 285
4 months ago
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The evoked set consists of all those product alternatives actively considered by the consumer during his/her choice process. It is composed of products already in memory (the retrieval set) as well as those prominently displayed in the retail environment.
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wrote...
4 months ago
Exactly what I needed for my project, TYSM
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