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Begonia Begonia
wrote...
Posts: 464
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4 years ago
List and explain the five types of perceived risk.
Textbook 
Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being


Edition: 12th
Author:
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wrote...
4 years ago
Monetary risk—risk capital consists of money and property
Functional risk—does the product work
Physical risk—consists of physical vision, health, and vitality
Social risk—consists of self-esteem and self-image
Psychological risk—consist of affiliations and status
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