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Skizzle234 Skizzle234
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4 years ago
Kraft has repackaged its salad dressings as "anything" dressings to encourage people to shift their ________ and consider the dressings as a complement to more than just salads.

▸ demonstration signals

▸ mean-end chains

▸ mental maps

▸ knowledge structures
Textbook 
Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being


Edition: 12th
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Steve T.Steve T.
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4 years ago
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3 years ago
thanks
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