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jmoney5 jmoney5
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4 years ago
People often make decisions on the basis of a mental accounting. One facet of this accounting is making a decision based on the way a problem was posed. This is called ________.

▸ framing

▸ loss aversion

▸ the sum-cost fallacy

▸ positioning
Textbook 
Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being


Edition: 12th
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binvabinva
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4 years ago
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jmoney5 Author
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#2
4 years ago
Thanks for your help!
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