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trea48 trea48
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4 years ago
According to the ________ rule, a product with a low standing on one attribute cannot make up for this position by being better on another attribute.

▸ lexicographic

▸ noncompensatory

▸ elimination-by-aspects

▸ conjunctive
Textbook 
Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being


Edition: 12th
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jackjohnson74jackjohnson74
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4 years ago
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