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JisselFlores JisselFlores
wrote...
Posts: 478
4 years ago
When using the ________ rule of decision making, a consumer evaluates brands on the most important attribute, but specific cutoffs are imposed.

▸ elimination-by-aspects

▸ conjunctive

▸ compensatory

▸ lexicographic
Textbook 
Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being


Edition: 12th
Author:
Read 98 times
1 Reply

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wrote...
4 years ago
conjunctive
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