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Casinos make their interiors very plush and expensive looking, knowing that gamblers who would be ...

Casinos make their interiors very plush and expensive looking, knowing that gamblers who would be reluctant to make a $10 bet in average surroundings would gladly make $100 wagers in luxurious surroundings. Which of the following best explains gamblers' behavior?

▸ The functional risk of gambling is decreased in luxurious surroundings, leading gamblers to wager more.

▸ The luxurious surroundings increase the probability of classical conditioning through mere exposure, which results in behavior that is not rational.

▸ Most people are unaware of the true risk of making certain decisions and believe that a larger wager has higher odds of winning.

▸ Mental accounting emphasizes the extraneous characteristics of the choice environment even if the results are not rational.

Textbook

Consumer Behavior: Buying, Having, and Being

Edition: 12^th

Author: Solomon

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I appreciate what you did here, answered it right Smiling Face with Open Mouth

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