Top Posters
Since Sunday
g
3
3
2
J
2
p
2
m
2
h
2
s
2
r
2
d
2
l
2
a
2
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
yufeige4 yufeige4
wrote...
Go to Answer
Posts: 467
Rep: 15 0
4 years ago
Les just bought a megaphone of root beer. As he drinks from the giant cup, he eventually becomes full. One of his friend's comments, "If you don't stop drinking that stuff, you will get sick." Les replies, "Hey, I bought it, and I am not going to waste one drop of it." Les's behavior best illustrates ________.

▸ hyperopia

▸ loss aversion

▸ risk positioning

▸ the sunk-cost fallacy
Textbook 
Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being


Edition: 12th
Author:
Read 139 times
2 Replies
Replies
Answer verified by a subject expert
DryPhantomDryPhantom
wrote...
#1
Posts: 382
Rep: 62 0
4 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

yufeige4 Author
wrote...
#2
4 years ago
Thanks
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1067 People Browsing
 131 Signed Up Today
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 256
  
 945
  
 420
Your Opinion
What's your favorite funny biology word?
Votes: 328
Previous poll results: What's your favorite coffee beverage?