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mrive3127 mrive3127
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Posts: 509
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4 years ago
Neuromarketing refers to the use of MRI tools that try to understand and then apply a human decision maker's multiattribute preferences for a product category.

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Textbook 
Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being


Edition: 12th
Author:
Read 90 times
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wrote...
4 years ago
false
mrive3127 Author
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4 years ago
Thanks
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