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Which of the following is NOT a category in the buyclass theory of purchasing?

caillacakes

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4 years ago

Which of the following is NOT a category in the buyclass theory of purchasing?

Which of the following is NOT a category in the buyclass theory of purchasing?

▸ Straight rebuy

▸ Innovative rebuy

▸ New task

▸ Modified rebuy

Textbook

Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being

Edition: 12^th

Author: Solomon

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Cass S.

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