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wrightjb wrightjb
wrote...
Posts: 419
4 years ago
Online shoppers in general do not value this aspect of a Web site:

▸ The ability to touch the merchandise through better imagery, more product descriptions, and details.

▸ The ability to click on an item and add it to your cart without leaving the page you're on.

▸ The ability to separate product images on several pages to determine whether they look good together.

▸ The ability to click on an item to create a pop-up window with more details about the product, including price, size, colors, and inventory availability.
Textbook 
Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being


Edition: 12th
Author:
Read 101 times
2 Replies

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Replies
wrote...
4 years ago
The ability to separate product images on several pages to determine whether they look good together.
wrightjb Author
wrote...
4 years ago
Thank you, thank you, thank you!
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