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wrote...
Posts: 175
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2 weeks ago
According to the exchange theory, what "value" can a salesperson add to the interaction?
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Consumer Behavior: Buying, Having, and Being
Edition: 12th
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Posts: 204
2 weeks ago
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The salesperson can add value by:
a.Giving information about the market or product
b.Giving reassurance to a customer
c.Providing a warm social environment for the interaction
d.Personalizing promotions to fit the customer's own personality and buying styles
e.Allowing for some customers to bargain and enjoy "the hunt" of shopping
f.Hearing complaints and allowing customers to express dissatisfaction.
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