Top Posters
Since Sunday
6
l
6
5
n
5
N
5
m
5
j
4
s
4
4
c
4
r
4
m
4
New Topic  
asjstr asjstr
wrote...
Posts: 332
Rep: 8 0
4 months ago
According to the exchange theory, what "value" can a salesperson add to the interaction?
Textbook 

Consumer Behavior: Buying, Having, and Being


Edition: 12th
Author:
Read 69 times
1 Reply
Replies
Answer verified by a subject expert
shawntageshawntage
wrote...
Posts: 313
4 months ago
Sign in or Sign up in seconds to unlock everything.
The salesperson can add value by:
a.Giving information about the market or product
b.Giving reassurance to a customer
c.Providing a warm social environment for the interaction
d.Personalizing promotions to fit the customer's own personality and buying styles
e.Allowing for some customers to bargain and enjoy "the hunt" of shopping
f.Hearing complaints and allowing customers to express dissatisfaction.
1

Related Topics

wrote...
Posts: 332
Credits: 60

4 months ago
This calls for a celebration Person Raising Both Hands in Celebration
wrote...
Posts: 189
Credits: 125

Yesterday
Exactly what I needed, TYSM
wrote...
Posts: 16
Credits: 40

Yesterday
Thanks for your help!
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers.
Learn More
Improve Grades
Help Others
Save Time
Accessible 24/7
  73 People Browsing
 165 Signed Up Today
Related Images
 271
 92
 61