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Posts: 181
2 weeks ago
Phillip admires the qualities of the Sigma Chis on his college campus. Since he has decided to try and pledge this group, he begins to imitate the qualities that he perceives the group has. What type of power does the fraternity seem to be displaying with respect to Phillip and his behavior?

▸ Expert power

▸ Referent power

▸ Legitimate power

▸ Reward power
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Consumer Behavior: Buying, Having, and Being
Edition: 12th
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Posts: 196
2 weeks ago
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Referent power
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