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CroweN6459 CroweN6459
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4 years ago
Phillip admires the qualities of the Sigma Chis on his college campus. Since he has decided to try and pledge this group, he begins to imitate the qualities that he perceives the group has. What type of power does the fraternity seem to be displaying with respect to Phillip and his behavior?

▸ Expert power

▸ Referent power

▸ Legitimate power

▸ Reward power
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Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being


Edition: 12th
Author:
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WooWoo
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#1
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4 years ago
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CroweN6459 Author
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4 years ago
Helped a lot
klyn
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Yesterday
This helped my grade so much Perfect
emilyas19
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2 hours ago
Thanks
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