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James Otis wants to be "just like Mike" (basketball star Michael Jordan) and has for many years. ...

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James Otis wants to be "just like Mike" (basketball star Michael Jordan) and has for many years. ...

James Otis wants to be "just like Mike" (basketball star Michael Jordan) and has for many years. James has purchased Jordan-gear, follows Jordan's career, and he has often thought about how to give back to his community the way MJ has. Which of the following reference group terms would apply to James Otis and his relationship with Michael Jordan?

▸ Membership group

▸ Tribal group

▸ Aspirational group

▸ Avoidance group

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Consumer Behavior: Buying, Having, and Being

Edition: 12^th

Author: Solomon

Read 328 times

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sliceofoctopi

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mdagenh1 Author

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