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gcd99br gcd99br
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4 years ago
Home shopping parties may activate the risky shift or ________, in which the individual at the party may get so caught up in the party spirit that he orders products that he would normally not purchase.

▸ principle of least interest

▸ homophily

▸ surrogate shift

▸ deindividuation
Textbook 
Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being


Edition: 12th
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Jacobian S.Jacobian S.
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gcd99br Author
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4 years ago
Exactly what I needed for my project, TYSM
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