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mdagenh1 mdagenh1
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4 years ago
James Otis wants to be "just like Mike" (basketball star Michael Jordan) and has for many years. James has purchased Jordan-gear, follows Jordan's career, and he has often thought about how to give back to his community the way MJ has. Which of the following reference group terms would apply to James Otis and his relationship with Michael Jordan?

▸ Membership group

▸ Tribal group

▸ Aspirational group

▸ Avoidance group
Textbook 
Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being


Edition: 12th
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sliceofoctopisliceofoctopi
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4 years ago
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mdagenh1 Author
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#2
4 years ago
Thanks
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