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snowicefox17 snowicefox17
wrote...
Posts: 387
4 months ago
James' friend, whom he admires and respects, just purchased a new car. James decides to buy the same model. This situation illustrates the influence of ________.

▸ social power

▸ referent power

▸ information power

▸ legitimate power
Textbook 

Consumer Behavior: Buying, Having, and Being


Edition: 12th
Author:
Read 68 times
2 Replies

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Replies
wrote...
4 months ago
referent power
wrote...
4 months ago
Exactly what I needed for my project, TYSM
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