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snowicefox17 snowicefox17
wrote...
Posts: 524
4 years ago
________ derives from the knowledge that a consumer possesses about a content area.

▸ Expert power

▸ Coercive power

▸ Referent power

▸ Reward power
Textbook 
Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being


Edition: 12th
Author:
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Matt. D.Matt. D.
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Posts: 392
4 years ago
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