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snowicefox17 snowicefox17
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4 years ago
________ derives from the knowledge that a consumer possesses about a content area.

▸ Expert power

▸ Coercive power

▸ Referent power

▸ Reward power
Textbook 
Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being


Edition: 12th
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Matt. D.Matt. D.
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4 years ago
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snowicefox17 Author
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4 years ago
Thanks
jcarter
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Yesterday
Just got PERFECT on my quiz
sakoon
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2 hours ago
Thank you, thank you, thank you!
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