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justinw2200 justinw2200
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4 years ago
Phillipe is a member of a small Harley-Davidson motorcycle club. Members meet once a week to ride and talk about their bikes. This club might exert a ________ influence on Phillipe as he decides which model of bike he buys for his girlfriend.

▸ normative

▸ referent power

▸ coercive power

▸ legitimate power
Textbook 
Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being


Edition: 12th
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Antoinette12Antoinette12
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justinw2200 Author
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4 years ago
Thanks
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