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Posts: 189
2 weeks ago
Explain the social identity theory.
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Consumer Behavior: Buying, Having, and Being
Edition: 12th
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Do What Makes You Come Alive
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2 weeks ago
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The social identity theory argues that each consumer has several "selves" that relate to groups. These linkages are so important that we think of ourselves not just as "I," but also as "we." In addition, we favor others that we feel share the same identity—even if that identity is superficial and virtually meaningless.
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2 weeks ago
Exactly what I needed for my project, TYSM
Do What Makes You Come Alive
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