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2 weeks ago
Explain the difference between referent power, information power, and legitimate power.
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Consumer Behavior: Buying, Having, and Being
Edition: 12th
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2 weeks ago
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Referent power—is when a person admires the qualities of a person or a group, and copies their behavior.
Information power—is when someone knows something others would like to know.
Legitimate power—is power that is granted to an individual by virtue of a social agreement.
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