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wrote...
Posts: 187
2 weeks ago
Explain the three different reference groups.
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Consumer Behavior: Buying, Having, and Being
Edition: 12th
Author:
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wrote...
Posts: 179
2 weeks ago
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The three different types of reference groups are:
Membership reference group—consists of people we actually know
Aspirational reference group—are people that consumers admire
Avoidance reference group—are people that consumers deliberately do the opposite to distance
themselves from these individuals.
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2 weeks ago
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