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victor.m.rojas2 victor.m.rojas2
wrote...
Posts: 513
4 years ago
In general, advertising is more effective when it ________ than when it ________.

▸ reinforces our existing product preferences; tries to create new product preferences

▸ relies upon word-of-mouth tactics; relies upon viral marketing tactics

▸ relies upon viral marketing tactics; relies upon word-of-mouth strategies

▸ tries to create new product preferences; reinforces our existing product preferences
Textbook 
Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being


Edition: 12th
Author:
Read 79 times
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wrote...
4 years ago
reinforces our existing product preferences; tries to create new product preferences
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