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Lighting2551 Lighting2551
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Posts: 474
4 years ago
Recent research on opinion leadership has called into question the traditional view that there are ________ opinion leaders, whose recommendations people see for all purchases.

▸ polymorphic

▸ monomorphic

▸ heterophilous

▸ generalized
Textbook 
Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being


Edition: 12th
Author:
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Nikki_LYNNNikki_LYNN
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Posts: 390
4 years ago
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Lighting2551 Author
wrote...
4 years ago
Brilliant
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