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2 weeks ago
Explain the concept of guerrilla marketing and give an illustration of how this promotion/communication technique might be applied. Be specific in your comments.
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Consumer Behavior: Buying, Having, and Being
Edition: 12th
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Do What Makes You Come Alive
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2 weeks ago
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Guerrilla marketing is the concept of using unconventional locations and methods, including word-of-mouth campaigns to push products.
Examples may include using street teams to pass out promotions and bombard neighborhoods with literature on an event, giving free products to opinion leaders to introduce at social events, or encouraging young people to deliver product endorsements to their network of friends.
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