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tlc_71111 tlc_71111
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4 years ago
Explain the concept of guerrilla marketing and give an illustration of how this promotion/communication technique might be applied. Be specific in your comments.
Textbook 
Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being


Edition: 12th
Author:
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Do What Makes You Come Alive
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purplepanda1516purplepanda1516
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4 years ago
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tlc_71111 Author
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4 years ago
Thanks
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This site is awesome
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Thank you, thank you, thank you!
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