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Jason is a marketing researcher working for a client who believes that social class will be an ...

Jason is a marketing researcher working for a client who believes that social class will be an important segmenting device. Jason decides to find social class categories by simply asking respondents to pick their own category. Which of the following best supports Jason's approach?

▸ Most Americans don't mind talking about social class but are usually inaccurate in determining their own categories.

▸ American consumers are generally better able to identify their neighbors' social class than their own social class.

▸ American consumers generally have little difficulty accurately placing themselves in the lower-middle class or middle class.

▸ Most Americans will list the social class they wish to belong to rather than the one they actually occupy.

Textbook

Consumer Behavior: Buying, Having, and Being

Edition: 12^th

Author: Solomon

Read 142 times

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I appreciate what you did here, answered it correctly Smiling Face with Open Mouth

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