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daniellasousa daniellasousa
wrote...
Posts: 366
4 months ago
Explain the concept of de-ethnicization. Give an example.
Textbook 

Consumer Behavior: Buying, Having, and Being


Edition: 12th
Author:
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wrote...
4 months ago
De-ethnicization refers to the process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures. Examples are bagels, burritos, and salsa (to name a few).
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