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mrive3127 mrive3127
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4 months ago
Describe the three functional areas of a cultural system.
Textbook 

Consumer Behavior: Buying, Having, and Being


Edition: 12th
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4 months ago
Culture's functional areas include:
a.Ecology—the way in which a system is adapted to its habitat. This area is shaped by the
technology used to obtain and distribute resources.
b.Social structure—the way in which orderly social life is maintained. This includes the domestic
and political groups that are dominant within the culture.
c.Ideology—the mental characteristics of a people and the way in which they relate to their
environment and social groups. This revolves around the notion that members of society possess a common worldview. They share certain ideas and principles of order and fairness. They also share an ethos, or set of moral and aesthetic principles.
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