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victor.m.rojas2 victor.m.rojas2
wrote...
Posts: 513
4 years ago
Sam Bolton hums the Purina Cat Chow jingle as he drives down the expressway. A thought suddenly occurs to Sam: "Why am I humming this stupid jingle? I don't buy this stuff; in fact, I don't even have a cat." Sam knows this jingle is ________.

▸ operant conditioning

▸ stimulus generalization

▸ reinforcement modeling

▸ incidental learning
Textbook 
Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being


Edition: 12th
Author:
Read 341 times
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wrote...
4 years ago
incidental learning
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