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A month ago
Please help me locate   a similar assignment for example.
For this Assignment, you will identify and analyze 2 existing health education campaigns using the Strategic Health Communication Campaign Model described on page 73 in your textbook. The health education campaigns may be international, national, state, or community campaigns (e.g., the Real Cost campaign through the Food and Drug Administration aimed at cigarette smoking among teens). Analyze the development and implementation of each campaign by addressing each stage of the Strategic Health Communication Campaign Model: planning, use of theory, communications analysis, implementation, and evaluation and reorientation. Be sure to address as many elements of each stage as you possible.
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Educator
A month ago
I can't seem to find a complete assignment for this question, but I did find a resource that outlines the model for reference sake (displayed below):

Quote
Strategic Health Communication Campaign Model

1. Stage 1: Planning 
Campaign Objectives
Consumer Orientation
  • Addressed two major issues: setting clear and realistic campaign objectives, and establishing a clear consumer orientation to make sure the campaign reflects the target audience’s specific concerns and cultural perspectives.
  • A crucial first step in the development of effective health communication campaigns is the identification and clear conceptualization of an important public health threat or issue that can be effectively addressed by a communication effort.
  • In this stage, the campaign planner carefully evaluates the nature of the health problem and considers possible messages and techniques that will influence the affected audience(s).

2. Stage 2: Theory
Exchange Theory
Behavioral Theory
  • Theories provide campaign planners with strategies for designing, implementing, and evaluating communication campaigns.
  • Exchange theories, behavior theories, and readiness to change theories (such as the Transtheoretical Model) have been used most effectively in directing health promotion efforts at multiple levels (individual, network, organizational, and societal levels).

3. Stage 3: Communication Analysis
Audience analysis and segmentation
Formative research
Channel analysis and selection
  • “shotgun and rifle” comparison. A shotgun approach represents a strategy that is widely implemented to everyone in a population. A rifle approach involves being more focused on a specific target audience.
  • Segmentation has been defined as a process of dividing a population into distinct segments based on characteristics that influence their responsiveness to interventions, such as product benefits they find most attractive or the spokesperson they trust the most.
  • Programs that target a population segment are generally more successful because the program efforts and resources can be focused directly on the specific wants and needs of that particular segment.
  • Formative Research involved identifying the wants and needs of an audience as well as factors that influence their behaviors, including benefits, barriers, and readiness to change. Only after a population is segmented does the bulk of formative research really occur.
  • Common formative research assessments include surveys, focus groups, in-depth interviews, expert interviews, opinion polls, and case studies.
  • Audience analysis focuses on the distinct characteristics of the target audience, including wants; needs; motivational and resistance points; general attitudes, behaviors, and preferences related to the health problem what they know; what they fear; and how they likely react to specific methods related to the health problem.
  • Market analysis examines the fit between the focus of interest (e.g. desired behavior change) and important market variables within the target audience.
  • Marketing Mix is composed of four components: product, price, place and promotion.
  • Product may be a behavior, a service or product desired for the target audience (e.g. mammogram), or even an idea to be adopted.
  • Price is the cost the must pay to adopt the new behavior. It may include money, time, energy, or convenience.
  • Place is where the product is accessed or obtained.
  • Promotion involves the methods used to communicate with the target audience and is very similar to channel analysis.
  • Channel analysis is a process that helps determine which communication settings, channels, and methods will most likely appeal to the target audience.

4. Stage 4: Implementation
Marketing Mix
Process Evaluation
Macro-social considerations
Long term involvement and institutionalism
  • The setting influences the types of ways, or channels, that can be used to reach a given audience. The settings where messages are delivered directly influence the types of channels needed to reach the target audience.
  • Many channel options exist, including the following:
  • Interpersonal channels: face to face or one on one interactions (i.e. provider to patient sessions, peer counseling)
  • Small group channels: small numbers of persons, often organized to receive educational messages or to interact with other members within that small group.
  • Organizational channels: institutions or agencies that communicate messages to their members or that collaborate or communicate with each other and professional associations.
  • Mass media channels: mass-reach media including messages communicating via radio, television, school cable networks, newspapers, magazines billboards, public transportation displays, and community newsletters.
  • Community channels: a catchall category for channels that are not organizational in nature, such as community messengers; community events; services or activities sponsored through malls, schools, hospitals, churches, libraries, or worksites; and open houses.
  • Technology channels: the internet, interactive web sites, kiosks, video technology, and email. 

5. Stage 5: Evaluation and Reorientation
Outcome evaluation
  • Summative evaluation is conducted to determine the relative success of the campaign in achieving its goals at an acceptable cost, as well as to identify areas for future health promotion interventions.
  • Process evaluation is used to keep track of and assess campaign activities to identify areas for fine tuning campaign communication efforts.
Source https://biology-forums.com/index.php?action=downloads;sa=view;down=12859
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wrote...
Educator
A month ago
Let me know if this helps; otherwise, reply back for more help
The best way to say thank you is with a positive review:

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