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A month ago
Explain the two ways that are relevant to consumer decisions in which people differ.
Textbook 
Microeconomics: Principles, Applications, and Tools
Edition: 8th
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People differ based on the strength of their gut feelings and on cognitive weighting. Consumers differ in the gut-feeling benefit of consuming a product, as represented by strength of activity in the NAcc, and they differ in the gut-feeling cost of spending money, as represented by the strength of activity in the insula. Consumers who are relatively inactive in the cognitive sense tend to make impulse purchases, whereas consumers who are cognitively active tend to make more thoughtful purchases.
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A month ago
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