When a person's expressed valuation of a product is affected by the numbers in her head, this is an ...

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When a person's expressed valuation of a product is affected by the numbers in her head, this is an ...

When a person's expressed valuation of a product is affected by the numbers in her head, this is an important implication of:

▸ the decoy effect.

▸ the anchoring effect.

▸ mental accounting.

▸ bundling.

Textbook

Microeconomics: Principles, Applications, and Tools

Edition: 8^th

Authors: O'Sullivan, Sheffrin, Perez

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