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Home Q & A Board Humanities Art and Culture Travel and Tourism
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barry1999 barry1999
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4 years ago
Which of the following sequences represents the order of the five-step approach used by marketers in the segmentation decision process?

▸ decide which segment to target, profile each segment, choose a segmentation approach, develop forecasts, estimate value of market

▸ develop forecasts, estimate value of market, profile each segment, decide which segment to approach, choose a segmentation approach

▸ choose a segmentation approach, profile each segment, develop forecasts, estimate value of market, decide which segment to target

▸ profile each segment, decide which segment to approach, choose a segmentation approach, estimate value of market, develop forecasts
Textbook 
Tourism: The Business of Hospitality and Travel

Tourism: The Business of Hospitality and Travel


Edition: 6th
Authors:
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sadeensadeen
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4 years ago
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barry1999 Author
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4 years ago
Helps a lot... Now I'm ready for my quiz
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