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Posts: 204
3 weeks ago
Which of the following sequences represents the order of the five-step approach used by marketers in the segmentation decision process?

▸ decide which segment to target, profile each segment, choose a segmentation approach, develop forecasts, estimate value of market

▸ develop forecasts, estimate value of market, profile each segment, decide which segment to approach, choose a segmentation approach

▸ choose a segmentation approach, profile each segment, develop forecasts, estimate value of market, decide which segment to target

▸ profile each segment, decide which segment to approach, choose a segmentation approach, estimate value of market, develop forecasts
Textbook 
Tourism: The Business of Hospitality and Travel
Edition: 6th
Authors:
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Posts: 239
3 weeks ago
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choose a segmentation approach, profile each segment, develop forecasts, estimate value of market, decide which segment to target
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3 weeks ago
Helps a lot... Now I'm ready for my quiz
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